In this article you will get to have a better understanding of why people buy expensive items or luxury brands or as the Germans call it Luxus-Marken, despite having cheaper options. This idea may not have popped in your head before but by knowing so, you will be able to make a better purchasing decision.
Researchers have done a lot of studies in order to solve this question. A study made by a French philosopher who goes by the name Pierre Bourdieu showed that purchasing Luxus-Marken is a part of our social conditioning. Luxus-Marken are purchased in order to convey to our peers that we have a different class or distinction among them. Find out more about it in this website.
They possess meanings to each of us. This is for the reason that everything we do even the purchases we make have a symbolic meaning. For example, you purchase a luxury item as a gift to celebrate a special event such as a birthday.
Many believe that luxury items have a longer lifespan than cheaper items. This is due to the fact that luxury goods are made from high-quality materials. To elaborate, you have the freedom to choose between a cheap bag from a luxury bag but with a luxury bag you will be ensured that it would last longer.
Designs from luxury brands are more eye-catching. Fashions conscious individuals greatly benefit from them. By having an expensive dress, you are able to stand out more in a party or the risk of running into someone wearing the same dress is unlikely.
The researchers Hudders and Pandelaere claimed that women tend to purchase luxury brands to boost their confidence and status. It even claimed that women do it to prevent their man from being stolen. Click here for more details about it.
Luxury brands serve as our accomplishments. After saving up and working hard, we are able to enjoy the benefits of owning these expensive goods. Most of us have access to luxury brands since there is the convenience of online shopping. If you have been eyeing a particular item for months, saving for it and enjoying its benefits in the end is worth the price you paid.
You will not be in risk of purchasing a fake that may harm you. A good example is cosmetic products from luxury brands. You will be ensured that the materials or chemicals mixed in the item are safe for your health. This is due to the fact that luxury brands make sure that they perfect the item before releasing it to the market. Cheaper brands may not provide you with this assurance.
Finally, people from different cultures or backgrounds may have varying reasons as to why they prefer to purchase luxury brands. Based from a survey, most Germans and Italians tend to purchase luxury brands in order to place emphasis on quality standards over prestige. While Americans purchase it to get self-satisfaction.